Waymo ad campaign aims to get the public behind self-driving cars

Waymo announced today that it has created "the world's first public education campaign for fully self-driving cars." It's called the "Let's Talk Self-Driving" campaign and it aims to increase understanding of self-driving technology and convince would-be riders that it's safe. The company has teamed up with a number of organizations in order to highlight the benefits of autonomous vehicles. The Foundation for Senior Living points out that self-driving cars could help seniors maintain more independence by not being inhibited by a lack of transportation -- a message mirrored by the Foundation for Blind Children. With Mothers Against Drunk Driving, Waymo notes that drunk driving causes 10,000 preventable deaths per year, a number that could be reduced with the help of self-driving cars.