Happy Birthday to You, Digital Advertising

They say your 20s is the most important decade of your life. Let's look back at what happened in the past 25 years of digital advertising's formative history. Over the years, due largely in part to advancements in ad technology, advertisers have become more focused on the customer and more aware of the journey between awareness and conversion. It's not necessarily surprising, but always exciting to watch as marketers continue to get smarter about what ad formats and channels to leverage for each part of this journey--or what combination of cross-channel efforts led to the ultimate conversion. Their strategies are constantly evolving as technology advances and new formats are introduced. With emerging technology like visual/voice search, chatbots, machine learning, and AR, we have a lot to look forward to in the next 25 years.