AI Improves Influencer Marketing Campaign Performance by over 150%

Branded Entertainment Network (BEN), the leader in connecting global brands to consumers through the power of popular entertainment, today revealed early successes from BEN's market leading Artificial Intelligence (AI) solution. Popular brands leveraging the solution include the streaming service Philo and video/games rental operator Redbox, who have all seen increased performance from their influencer marketing campaigns. BEN is the first entertainment marketing company to leverage deep learning neural networks that are backed with over 30 years of proprietary campaign data, such as performance and ROI tracking, including 10 years of influencer marketing campaign data. BEN's neural networks uniquely combine this structured data with unstructured video and audio data. Rather than simply matching brands with influencers, BEN's AI has been trained to provide its clients with next generation predictive analytics that drive actual campaign results.