UK Consumers Open Minded About Machine Learning - eMarketer

Machine learning takes the heavy lifting out of interpreting and responding to the vast swathes of digital data available in the world today. The term refers to computers or software that can "learn" without being explicitly programmed. February 2016 data from Ipsos MORI for the Royal Society found that large proportions of consumers ages 15 and older in Great Britain were aware of various machine learning applications. Digital assistants, driverless cars and facial recognition applications were each cited by around three-quarters of survey respondents as technologies that they had either seen or heard about. The term "machine learning" itself, however, was much less commonly understood.