Next-Generation AI for Marketing With IBM Watson

The exponential growth in data has proven to be a gamechanger in marketing, especially with the introduction of cognitive computing and AI. IBM Watson is breaking new ground in this area and speaking more on this is Marta McMichael, global director of performance marketing at IBM Watson IoT. With an extensive background in the high-tech industry, Marta has worked in varied roles, including working as a programmer, a consultant and managing large account sales at IBM. It is here at IBM that she discovered her passion for marketing and transitioned into it. In the interview, Marta shares her big career epiphany that helped her refocus on creating value for her clients.