Recommendation Engines: How Amazon and Netflix Are Winning the Personalization Battle

Customer experience personalization is all about data first. Get the data right and you can shape the overall customer experience by applying data science and machine learning. Recommendation engines are very powerful personalization tools because it's a great way to do "discovery" – showing people items they will like, but are unlikely to discover by themselves. They improve a visitor's experience by offering relevant items at the right time and on the right page. In the immortal words of Steve Jobs - "a lot of times, people don't know what they want until you show it to them."