What should newsrooms do about deepfakes? These three things, for starters

#artificialintelligence 

Headlines from the likes of The New York Times ("Deepfakes Are Coming. We Can No Longer Believe What We See"), The Wall Street Journal ("Deepfake Videos Are Getting Real and That's a Problem"), and The Washington Post ("Top AI researchers race to detect'deepfake' videos: 'We are outgunned'") would have us believe that clever fakes may soon make it impossible to distinguish truth from falsehood. Deepfakes -- pieces of AI-synthesized image and video content persuasively depicting things that never happened -- are now a constant presence in conversations about the future of disinformation. These concerns have been kicked into even higher gear by the swiftly approaching 2020 U.S. election. A video essay from The Atlantic admonishes us: "Ahead of 2020, Beware the Deepfake."

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