Google's Simon Balfe: 'Machine learning is the next big shift for business'

Google's Simon Balfe says we are now in a mobile-only world and at the dawn of the AI-first age of computing. Simon Balfe is agency development manager at Google Marketing Solutions in Dublin. We caught up with him at the recent Virgin Media Digital Evolution conference at the Titanic Belfast centre. 'There is that kind of fear factor initially; they think it's a massive problem that is only for really large organisations' – SIMON BALFE Summing up the digital age we are in, Balfe revealed that seven times more data is created daily today than in 2010. "More people are searching on Google via mobile than desktop." He said that this is leading to a corresponding revolution in people expecting services immediately for instant gratification.