'AI is helping PR professionals enhance the impact of communication' - Exchange4media

To understand the new adaptations taken by the PR Industry, e4m PR and Corp Comm has come up with the'PR Outlook for 2022' series, where PR industry stalwarts share their views on the shift the industry is experiencing towards digitalisation and AI, the transition, current trends, future of the PR industry, and more. In this edition, we spoke to, Kunal Kishore, Founder-Director at Value 360 Communications, talks about how the podcast has become an important tool for PR professionals to communicate and how AI is helping in multi-media content distribution. According to you, what are some of the upcoming trends in the PR industry? What are some of the opportunities and challenges you faced so far in 2022? Technological adoption is perhaps the top trend shaping the industry and we have invested heavily in comms tech through ClanConnect.