Researchers think we'll soon be confiding in AI chatbots

New research from Adobe and Goldsmiths University of London has looked at the future of customer experience, with some surprising findings on machine-learning, IoT, Artificial Intelligence (AI) and Virtual Reality (VR). 'The Future of Experience' report was published yesterday, with its findings revealed at Adobe's Cross-Channel Marketing Forum in London. IoB attended the event to learn more about the report. The report reveals new rules of engagement when it comes to brands creating great experiences using a range of emerging technologies, such as VR, AR, AI, wearables and the IoT. Goldsmiths University of London worked with Adobe on qualitative online research with over 2,000 adults in the UK, as well as workshops with technology experts, and the resulting report identifies five new dimensions for brands to think about when creating experiences for the future.