How AI Can Help your Retail Business - Retail Council of Canada

Note: This article is provided by Reshift Media, a Canadian-based digital marketing and development organization specializing in retail businesses. Artificial Intelligence (AI) is helping lead a digital transformation in the retail industry, with recent reports forecasting that global spending on AI systems will soar from $85.3 billion in 2021 to greater than $204 billion by 2025. These funds are allocated to a number of areas in AI development, but for most retailers, improving customer experience is at the forefront. With everything that the retail industry has faced throughout the pandemic, such as changes in consumer buying behaviour, the implementation of new technologies and BOPIS strategies, and the substantial rise of e-commerce, improving the customer experience has become essential. AI can help streamline that process for retailers in a variety of ways.