TapReason uses A.I. to decide the magic moment to recommend an app

TapReason is coming out of stealth today with a unique twist on monetization. The company uses artificial intelligence to determine the "magic moment" to recommend an app or game to friends and colleagues. The word-of-mouth recommendation platform from the Caesarea, Israel-based startup is a response to the problem of the growing ineffectiveness of advertising, either through saturation or ad blocking. The A.I. has been tested over the last 18 months on more than 300 registered apps and 23 million devices. When the technology judges one of these right moments, TapReason sends an in-app message from a friend to another friend via messaging platforms, such as WhatsApp, Facebook Messenger, Instagram, Slack, LinkedIn, Skype, WeChat, Line, or one of 20 other services. "With mobile-ad click-through rates spiraling downward as users adopt ad blockers to combat overly aggressive advertising, TapReason delivers an ad-free app growth solution based on advanced A.I., marketing automation, and the most trusted form of advertising -- a recommendation from a trusted friend," said Nimrod Elias, CEO and cofounder of TapReason, in a statement.