Fascinating Ways AI is Intersecting with Video Marketing

Smart Data Collective has published a number of articles on the impact that big data has had on the marketing profession. Most of these articles focus on the role big data plays in marketing analytics. The relationship between big data and video marketing has received considerably less attention. Over 52% of marketers believe that video offers a higher ROI than any other marketing strategy. A lot of this is due to the highly advanced targeting options that big data has provided to video marketers.