Conversational Marketing Top Trends for 2020

Gone are the days when customers and prospects patiently combed through your entire website to find an email address, only to be reverted with'we will get back to you within x days.' Today, customers are equipped with information at their fingertips. With so many options for better-informed customers, it has become challenging to retain and attract customers using traditional methods. According to research, 82% of consumers look for an immediate response from brands. Conversational marketing is a feedback-oriented approach that uses chatbots, live chat, and targeted messaging to foster genuine conversations and deliver value across channels.