Exchange Using AI and Blockchain to Tackle Ad Industry's $19 Billion Fraud Problem

An ad exchange network is combining an artificial intelligence (AI) system with blockchain technology to tackle eye-watering levels of fraud in the industry and stop consumers from being bombarded with irrelevant ads at inappropriate times. NOIZ Chain says the public, and the brands trying to reach them through advertising, have seen their patience wear thin following a slew of scandals involving digital media. While consumers have been reeling from the Cambridge Analytica scandal, that resulted in millions of Facebook users having their data sold and used without consent, advertisers have been falling victim to bots which generate fake clicks, meaning their content never reaches the intended audience. It is estimated that this form of ad fraud will see businesses lose $19 billion in 2018 – representing 9 percent of the total spending on digital advertising for the year. NOIZ is going to offer cognitive banners that aim to increase user engagement and provide advertisers with meaningful data on how their campaigns have been performing.