Apple may introduce augmented reality functionality into the iPhone's camera

Google isn't the only company looking to cash in on the augmented reality craze. Business Insider reports that Apple plans to integrate augmented reality tech directly into the iPhone's camera app. The new feature would reportedly take the form of computer vision. Apple's work-in-progress camera app will be able to identify objects in-frame and recognize faces, according to the report. And it will be made available to developers in the form of a software development kit.