Google launches Amp Stories platform for content creation

Alphabet, Google's parent company, is an American multinational conglomerate company headquartered in Mountain View, California. The company, incorporated on July 23, 2015, is a holding company. The company's segments include Google Inc. and its'Other Bets', including Access, Calico, CapitalC, GV, Nest, Verily - a life sciences research organisation, self-driving car-hailing service Waymo, Nest products and services (a smart thermostat firm) and X, a'moonshot' company aimed at launching technologies to'make the world a radically better place.' On July 8, 2015, Google's stock prices were priced at $541.7. But in the lead up to the formation of Alphabet, stock prices surged to $699.62 on July 17, 2015 - an increase of 28.45%. From July 9, 2015 to January 30, 2018, Alphabet's stock prices rose by 116%.