SAP BrandVoice: Fashion Tech India: Real-Time AI Data Drives Competitive Retail Advantage

Consumer fashion may be among the most unpredictable markets on the planet, but one startup in India has created an AI-based demand sensing platform that combines the brilliance of data scientists with seasoned industry experts to ferret out trends with uncanny accuracy. The idea is to close the gap between supply and demand. Omni-channel retailers are using AI to synch design and merchandising decisions with breaking consumer demand trends for sustainable growth. "We help companies create demand-driven fashion forecasts from consumer data across a holistic value chain," Ganesh Subramanian, founder and CEO at Stylumia. "Our demand sensing engine collects and analyzes publicly available global data to rank product trends, providing fashion designers, retail buyers, and merchandisers with a much deeper understanding of real-time consumer demand signals."