13 Smart Brands Using Technology to Power Their Content

It's a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there's serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences. If you read our recent 2018 Content Marketing Predictions e-book, you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot's Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Autodesk's Dusty DiMercurio sees an impending rise in augmented reality content at live events; and Chief Content Officer's Clare McDermott is all but ready to bow down to the AI overlords and embrace a more automated future. These expectations of greater tech dependence are likely well founded.