Samsung Explains Universal Guide AI Program For Smart TVs

Samsung Electronics knows how hard it is to look for content available on TV these days. So the South Korean tech giant has introduced a new AI system for its smart TVs that helps users find or discover content that matches their preference. Samsung took to its online newsroom Thursday to announce Universal Guide, its advanced program powered by artificial intelligence that helps with content discovery. According to Samsung, its new program will assist users in finding content, be it a TV show, movie, song or a sports channel, that fits their taste. Universal Guide is designed to give suggestions that viewers might like.