Interview: "The best image as fast as possible" – Motorola's approach to smartphone imaging

Modern smartphones are essentially pocket-sized mini-computers, capable of dealing with many tasks that not very long ago would have been processed on desktop or laptop computers. The camera module is just one component of many, but more and more consumers are carefully considering camera performance in their buying decision. Manufacturers have been well aware for quite some time and are investing heavily to make sure the cameras on their devices can compete with the best. The device division of mobile communication pioneer Motorola for example, which was taken over by Chinese PC makers Lenovo in 2014, first assembled a dedicated camera and imaging team in 2013 when it was still part of Google. Since then the brand has launched a number of new devices in its Moto range with a clear focus on imaging performance and features.