Increasing engagement with personalized online sports content

This is a guest post by Mark Wood at Pulselive. In their own words, "Pulselive, based out of the UK, is the proud digital partner to some of the biggest names in sports." At Pulselive, we create experiences sports fans can't live without; whether that's the official Cricket World Cup website or the English Premier League's iOS and Android apps. One of the key things our customers measure us on is fan engagement with digital content such as videos. But until recently, the videos each fan saw were based on a most recently published list, which wasn't personalized.