How Artificial Intelligence Is Driving Growth At H&M

H&M Group is leveraging AI to achieve a climate positive value chain by 2040. The clothing retailer uses AI-driven demand prediction to optimise the supply chain, said Linda Leopold, head of AI at H&M. Two hundred plus data scientists are working at H&M to understand purchasing patterns and trends across its stores. The company uses big data to analyse customer needs at a local level. The team has built algorithms to analyse store receipts, returns in the store, and loyalty-card data to study customer demands.