Rethinking Chatbots: They're Not Just for Customers

Starbucks has said the use of digital assistants helps it provide more personalized customer experiences. There's even more to AI's impact: While the Starbucks example (along with other uses for chatbots and digital assistants) focuses on external efforts -- benefitting customers, in this case -- chatbots can be immensely helpful in internal efforts such as: Implementing AI can improve workflow and facilitate communication among team members. Chatbots and digital assistants offer ways to improve productivity and customer service, but they can't replace your human employees. In the end, chatbots and digital assistants don't benefit just the customer -- a business's internal processes have just as much to gain from their advantages.