Commentary: Artificial Intelligence Should Complement, But Never Replace, the Human Connection

For all the hype about artificial intelligence, this much is true: AI can do some pretty amazing things. Whether correctly predicting consumer tastes in television shows or music, or finding the best route home in rush hour traffic, the possibilities seem endless. But technology still can't replace the human touch or the human heart, and for the businesses that lose sight of this, AI may be a threat rather than an opportunity. The key is using artificial intelligence to augment and enhance the human element, rather than replace it. This is especially apparent in the luxury beauty industry, which has successfully married the technical science of product development with the human ability to make people feel beautiful.