How AI can help with B2B marketing and lead generation - Clickatell

Artificial Intelligence (AI) and machine learning exist in our everyday lives, whether it be asking Siri about a new song, or Netflix suggesting what to watch next. Besides modern day conveniences, AI can play an important role in lead generation for businesses, especially when it comes to B2B marketing. In many companies, there is often a disconnect between the sales and marketing teams. This is usually due to a lack of shared focus or communication. Marketers may give sales a lead that they think is perfect, but sales do not.