AI means the end of internet search as we've known it

The biggest change to the way search engines have delivered information to us since the 1990s is happening right now. Which means instead of keywords, you use real questions, expressed in natural language. And instead of links, you'll increasingly be met with answers, written by generative AI and based on live information from all across the internet, delivered the same way. Of course, Google--the company that has defined search for the past 25 years--is trying to be out front on this. In May of 2023, it began testing AI-generated responses to search queries, using its large language model (LLM) to deliver the kinds of answers you might expect from an expert source or trusted friend.