Regulating AI: What marketers need to know

In June, the Canadian government proposed new legislation to regulate artificial intelligence (AI). The proposed Artificial Intelligence and Data Act (AIDA) is part of Bill C-27, which also proposes a new privacy framework, the Consumer Privacy Protection Act (For more on federal privacy reform, see our recent blog). If passed, AIDA would be the first comprehensive law in Canada regulating AI. AIDA intends to promote the responsible use of AI. It aims to ensure high-impact AI systems are developed in a way that mitigates risk of harm and bias.