How Can Machine Learning Revamp Your Mobile App?

The era of generic services is waning. Customers want to get offers tailored to their needs. You can see the numbers for yourself: half of customers are likely to switch brands if a company doesn't meet their needs, and 57 percent are willing to share data with companies that send personalized offers. Technological progress and digital improvements have created new chances for vendors to attract and retain customers. Yet there's a huge gap between mass personalization and true individualization: you can hardly delight your target audience with a mobile app that lacks any prominent feature or that contains bothersome pop-up ads.