6 Places Where Artificial Intelligence Is Elevating Customer Experience

Artificial intelligence (AI), machine learning (ML), and natural language programming (NLP) are changing the ways brands interact with customers. AI-based personalization enables brands to increase customer engagement, improve loyalty, increase sales and more completely understand their customers -- all in real-time. Using AI, brands are able to customize their website content based on each specific customer, which helps to improve conversion rates. This article will look at 6 ways that AI is shaping personalization for customers. Although some brands do use facial recognition to identify customers, the practice is viewed as invasive by the majority of consumers.