Match's Dating App in Japan Gives Women Control, Makes Men Pay

Pairs is Japan's top-ranked dating app, with 3.1 million downloads in 2020, according to data tracker App Annie. It is aimed at singles serious about matrimony and tries to make women comfortable about signing up. Men have to pay and show their full real names if they want to start chatting. Women get in free and can use initials. They also choose the places to meet.