Ask your peers: How to personalise at scale

We put marketers' questions to our community in a new series of articles aiming to provide practical advice and connect business leaders. "I am interested in how others are thinking about delivering more personalised experiences to buyers at scale. I'd love to know how they are increasing the use of information to deliver personalised experiences that will be meaningful to customers." Personalisation has been a salient term in digital marketing for many a year and as the technological shackles continue to loosen for the majority of businesses, it is no surprise that the intelligent use of data represented a common response for delivering personalisation at scale. Artificial intelligence (AI) is perhaps the best-known tech solution for optimising and personalising large datasets, and this technology too was frequently referenced alongside machine learning and automation.