Gender and artificial intelligence: The five laws of branding AI Thinking Landor

The rise of artificial intelligence (AI) is perhaps the single biggest challenge facing today's brands. This may sound like hyperbole, but anyone familiar with the development of AI over the past few years will know how disastrous it can be for brands to get it wrong. Microsoft's chatbot Tay is the obvious example. Microsoft quickly shut down the project, but not before receiving a barrage of criticism. Even some AIs that have been considered successes have stirred up branding controversies.