The AI Marketing Canvas: A Roadmap To Implementing Artificial Intelligence In Marketing

Artificial intelligence (AI) is one of the hottest topics in marketing right now. Raj Venkatesan and Jim Lecinski recently published a book entitled "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing". To better understand what an AI marketing canvas is, I sought insight from Raj Venkatesan, a professor at the Darden School of Business. In full disclosure, I work with Raj and find his research and work fascinating. Below is insight on the AI marketing canvas.