The Future Of Everything That Matters In Digital Marketing

When The Wall Street Journal first had the audacity to create a magazine and event series called The Future of Everything, I had to stop myself from rolling my eyes. But then my curiosity got the best of me and I started reading about everything from the problems with fully autonomous vehicles to the new jobs being created as the era of artificial intelligence shows up in the next generation of software. All of this got me thinking about the future of marketing. Having been in the digital marketing industry for the past 24 years, I've witnessed the utter chaos that has plagued the industry (and some would argue it still does). When I first started my career in 1994, all the industry pundits were advocating that television was dead and that broadcast media would soon be replaced with on-demand programming.