Artificial Intelligence (AI) and the Seasonal Associate

The holiday season is here and there are rafts of new associates manning registers and helping stores handle swarms of shoppers. But how are these associates finding their seasonal roles? Many retailers already use Artificial Intelligence (AI) in their recruiting systems for hiring the best and brightest seasonal help. Human resource tasks such as screening and hiring are more efficient and accurate thanks to the AI envisioned a few years ago and in operation today. Nevertheless, landing a good employee is only the first step in making this season a winning year for shopper loyalty, conversions, and same-store sales.