How AI Can Modernize the Black Friday Experience

Today, the retail experience is much more complex than it's ever been before, and often long checkout lines, low inventory, and overpriced items can drive consumers away from making a purchase. As we quickly approach the largest retail moment of the year on Black Friday and Cyber Monday, it's important for retailers to provide a targeted shopping experience that checks off all the boxes on their customers' wish lists. These poorly targeted marketing messages have pushed shoppers away from certain stores and led them into the hands of competitors that have the technical capabilities to understand their needs. The root of the issue is that customers want to feel unique and need reassurance that they aren't just an unidentified blip in the system. Today, they expect their frequently visited shops and stores to know them by name, pay close attention to their wants and needs, and predict what types of items they'd like in the future.