How cognitive technologies might evolve in travel in 2019 PhocusWire

The maturing of cognitive technologies is opening up opportunities in travel, according to a trends report from Deloitte. The report says the technology enables travel brands to change existing processes, streamline operations and create "smart workforces." Cognitive technology is within the field of artificial technology (including machine learning, natural language processing and speech recognition) and is able to carry out jobs that up until now have been done by humans. The Deloitte 2019 U.S. Travel and Hospitality Outlook says that the mix of operations carried out by and between people combined with the unpredictability of traveler preferences and travel patterns presents opportunities for cognitive technology in terms of insight, automation and engagement. The report points to airports as an example where cognitive insight can be employed to analyze data across various sources, help avoid delays and ultimately improve the passenger experience.