Apple's Plans to Bring Artificial Intelligence to Your Phone

Apple describes its mobile devices as designed in California and assembled in China. You could also say they were made by the App Store, launched a decade ago next month, a year after the first iPhone. Inviting outsiders to craft useful, entertaining, or even puerile extensions to the iPhone's capabilities transformed the device into the era-defining franchise that enabled Uber and Snapchat. Craig Federighi, Apple's head of software, is tasked with keeping that wellspring of new ideas flowing. One of his main strategies is to get more app developers to use artificial intelligence tools such as recognizing objects in front of an iPhone's camera. The hope is that will spawn a new generation of ideas from Apple's ecosystem of outsourced innovation.