10 text, sentiment, and social analytics trends for 2016

Text, sentiment, and social analytics help you tune in, at scale, to the voice of the customer, patient, public, and market. The technologies are currently being applied in an array of industries ranging from healthcare to finance, media, and consumer markets. It's useful stuff, insight extracted from text, audio, images, and connections. The state of analytics is pretty good at the moment, although uptake in certain areas -- digital analytics and market research, for example -- has lagged behind. This is true for both technical innovation and for more-of-the-same uptake.