Study: Voice shopping will surge 1900% by 2022

Voice is uncharted territory for most marketers, as it's still a nascent space. Right now, there's significant opportunity for brands to get on board with voice shopping and forge the way as more consumers purchase smart speakers and get accustomed to interacting with digital assistants. Amazon is leading the pack in the space with the greatest market share, and it appears set to build on its first-mover advantage in selling smart speakers with its line of Echo devices that range in price from $50 to $230. The company is able to sell the products at a loss if it means getting people hooked on its e-commerce platform or registering them for a membership to its Prime service. Amazon's acquisition this week of smart doorbell maker Ring could further boost Alexa's shopping strategy by giving consumers a way to authorize access to their homes for deliveries.