Using AI for Insurance Customer Engagement

Behavioural change is a very tricky thing. We humans are so fickle. We see a bright shiny wearable device that can track our every move and we think it's our "silver bullet", a "ticket" to achieving our health and fitness dreams. Only for guilt to set in, as after a short time, the wearable device winds up in our top drawer. We knew the fitness data was great, but we really didn't know what to do with it. The truth is, behaviour change requires much more than data.