The Value of AI in Customer Experience

Technology and technological familiarity have spurred a new wave of digital consumerism. Whether customers are seeking answers through email correspondence or finalizing their online purchases, today's buyers are aware of what technology can do and, accordingly, want to partner with businesses that can meet their demands for tech-friendly consumerism. Artificial Intelligence is the source of many of the tectonic shifts in emerging digitized relationships between customers and businesses. Successful businesses are learning that the key to customer satisfaction across digital platforms is harnessing the power of AI technology to facilitate a strong customer experience and digital presence. In fact, 61% of businesses reported by Narrative Science and the National Business Research Institute had already implemented AI into their business practice in 2017, with many more following suit.