AI/ML in Sales: How to Get the Right Data to Succeed

Today's business environment is becoming increasingly competitive. As a result, sales organizations need deeper insights and access to data to stay ahead of the competition. One way sales teams are getting a competitive advantage is through artificial intelligence and machine learning (AI/ML). However, while many companies are looking into and adopting AI/ML technologies, success relies on more than just the algorithms within the tools. Organizations need the right data in order for AI/ML to "learn" to be truly effective.