Chatbots and AI are coming to a retailer near you. Here's how they should be investing in them

The primary application of artificial intelligence in retail is customer service chatbots, intelligent search tools, and personalisation. Despite knowing where to put their money, only a handful of retailers in the UK have trialled AI due to it being prohibitively expensive. Most AI investment in 2017 will be targeted towards e-commerce -- though Amazon is something of an exception. Amazon intends to use AI to replace in store cashiers in its Amazon Go stores to detect products shoppers have picked up. Over the next five years a growing number of retailers will buy into AI as it becomes more affordable. Here's where some big players are putting their money: Most retailers use algorithms to suggest similar items or items bought by other customers already, but in 2016 John Lewis was one of the first retailers in the UK to implement an artificially intelligent visual search tool for its iPad app.