IBM bets its future on cognitive computing

IBM is busy reshaping itself for the future, moving out of commodity hardware and chip manufacturing and further into higher end, value-added services. At the heart of the new strategy is the artificial intelligence machine Watson, around which IBM now intends to build a business in cognitive computing. The vision of the 105-year-old company is that Watson works in tandem with users, doing the heavy-lifting analytics, but ceding the judgement to humans. In particular, it wants to help make sense of the data now pouring out of the Internet of Things (IoT). As part of the remodelling, the IBM is making some large investments in Europe, in areas including cloud computing, artificial intelligence and data analytics.