Metamorphosis of marketing

I woke up one morning and realised that my whole world had changed. The dawn of the new digital era was upon us as we shifted overnight into a new trajectory. It meant that old rules didn't apply anymore and a new course of action had to be considered and applied. The future used to be more of the same, but now we can expect something different every day. And then it hit me: we are not equipped for this change. While online advertising has become smarter, intuitive and more personal, many brands are lagging behind, quite oblivious to this visible modification.