Uncover new, more meaningful KPIs with Machine Learning

Machine learning can help companies identify completely new metrics in a rapidly changing market. It is well known that machine learning is already helping companies achieve their performance goals by optimizing existing performance metrics. By leveraging the growing volume of data on customer behavior, pricing, competitive action, and operational statistics, it can deliver critical insights in a variety of ways. Machine learning offers many benefits from optimizing marketing or pricing to improving customer service and operational efficiency. However, a recent article in the MIT Sloan Management Review shows that companies are increasingly using machine learning to identify entirely new KPIs to correlate with overall performance.