How Siri's Co-Creator Could Help Save Samsung

Samsung dominates the smartphone industry so much so that one in every five handsets sold worldwide come from the South Korean technology giant. But the firm is still reeling from the recall of millions of its big-screen Galaxy Note 7 devices, which suffered from a battery issue that could cause the device to overheat and, in some cases, explode. That recall left Samsung without a flashy new smartphone to go head-to-head with Apple's iPhone 7 and Google's Pixel as the all-important holiday shopping season approaches. "In a market that is otherwise maturing, Christmas has come early for vendors looking to capitalize with large-screened flagship alternatives like the Apple iPhone 7 Plus and Google Pixel," said IDC analyst Melissa Chau in a report accompanying the research firm's latest smartphone sales estimates. With the Note 7 dead and buried, Samsung must look towards the future for salvation.