Statistical Mistakes Even Scientists Make

This humorous clip, Biologist talks to statistician, featured in the newsletter of the American Statistical Association, Amstat News, takes aim at the statistical ignorance of scientists. Statistics Done Wrong (Reinhart) is a pithy book which digs more deeply into confusion about statistics. Uncertainty: The Soul of Modeling, Probability & Statistics (Briggs) is hard-hitting and takes on both scientists and statisticians. Vital Statistics You Never Learned...Because They're Never Taught is a short interview with highly-regarded statistician Frank Harrell, author of the influential book Regression Modeling Strategies. I would urge any marketing researcher, statistician or data scientist to take a few minutes to read this interview.